Founding Content Lead
Build a high-output content engine from scratch - and be measured on the pipeline it creates, not the calendar it fills.
Why this role matters
Most software tells consumer brands what sold. Mercana shows them who bought - and what to do about it. The moment an order lands, Mercana identifies the real person behind it, flags the VIPs, builds the segments, and drafts the outreach. That produces an endless supply of stories worth telling: the athlete found in a customer file, the win-back campaign that outperformed control, the wholesale lead hiding in plain sight.
Nobody owns telling them yet. Our content today is founder writing between everything else. We are hiring one person to build the engine that changes that: a repeatable system that turns product stories, customer wins, and data insights into a constant stream of content - and turns that content into demos.
This is a founding, hands-on role. The system is the deliverable as much as the content: you produce at a volume a traditional content team could not match, you run the distribution behind it, and you are accountable to pipeline, not impressions.
What you'll own
- A high volume of content across formats - short-form video, long-form breakdowns, LinkedIn and X posts, static and video ads, landing page and email creative - using AI tooling to multiply your output
- The production system itself: repeatable workflows, templates, and repurposing pipelines so output scales without headcount
- Paid distribution off your own content - Meta, LinkedIn, Reddit, and beyond: launch, read the results, cut what fails, and put real budget behind what works
- The raw-material pipeline: turning customer wins, founder POV, and what Mercana surfaces in real customer files into native, on-brand stories - within our public naming and privacy rules
- A daily shipping cadence - volume plus iteration speed is the advantage, and you treat both as your job
Who you are
- Equal parts creator, growth marketer, and operator - you have personally produced content and run the ads behind it, and you are happiest doing both
- You have shipped high-volume, human-first content across formats, with receipts showing it moved a real metric - pipeline, demos, CAC, signups
- You are hands-on with paid media: you can build campaigns, read performance data, and reallocate spend without waiting on anyone
- You reach for AI tools by default to produce, repurpose, and scale - no agencies, no design-team dependency, no excuses
- You think in systems and pipelines, not one-off deliverables - building the engine energizes you as much as feeding it
- You can write natively for consumer-brand and DTC operators - you know what they care about and how they talk
In your first 90 days, you might
- Stand up the first version of the production system and get to a daily shipping cadence across two or three formats
- Launch paid campaigns off your best-performing content and establish the test-read-iterate loop
- Turn three real customer wins into content that books demos
- Define the metrics that matter - content-sourced pipeline, not vanity numbers - and report against them
How we work
- We believe service is part of the product, not a separate function
- We earn trust through specificity, speed, and follow-through
- We care about the details because details are where the "wow" comes from
- We are direct, low-ego, and highly accountable to one another
- We move with urgency because we are building a category, not defending an incumbent position
How to apply
Send us your resume, a short intro note, and links to content you personally made that moved a number - and tell us what the number was.