Your customers are real people.Your customers are real people.Discover the influencer to sign.
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Never miss an important customer again.
Mercana finds public information about your customers online, so you spot the ones who matter as they buy. Then it drafts the outreach for you to send in one click.Then it drafts the outreach and sends it from Mercana, on your own domain, in one click.
Hi Jamie,
I'm James, the founder of Peak Mind. I saw you recently placed an order, and I wanted to thank you personally.
Someone on our team recognized your name and thought you might be Jamie Foxx. If so, the Ray performance is still one of my favorites.
Hi Emma,
I'm James, the founder of Peak Mind. I saw you recently placed an order, and I wanted to thank you personally.
Someone on our team recognized your name and thought you might be Emma Chamberlain. If so, huge respect for Chamberlain Coffee.
Hi Jack,
I'm James, the founder of Peak Mind. I saw you recently placed an order, and I wanted to thank you personally.
Someone on our team recognized your name and thought you might be Jack Harlow. If so, First Class had a permanent spot in my rotation.
Spot them, then thank them automatically
A VIP checks out, you get a Slack alert and a drafted thank you. Send it from Mercana, on your domain.
Andrea Zilken
Toddler routine
Parent content
Family day
Lifestyle post
Playroom setup
Home content
Lily Gutierrez
Gym routine
Training clip
Recovery stack
Wellness post
Class recap
Fitness creator
Partnership intro for Lily
Hi Lily, loved your latest routine.
We noticed you already buy from us and your audience is a strong fit.
Want to join our affiliate program?
Find UGC creators in your customer base
See which customers already post, ranked against your creator guidelines. Reach out in one keystroke.
Jordan Hayes
Pilates instructor · 218K
41
customers follow
Clean Living Club
Wellness community · 92.4K
28
customers follow
Marcus Webb
Strength coach · 1.2M
23
customers follow
See who your customers commonly follow
The creators your customers actually follow, with median LTV for each. Sign the ones who bring buyers.
Get a 360° view of who your customers are.
Jobs, socials, demographics, home value, and what they're actually interested in.
Automatically enriched from your orders at 90%+ accuracy with public data.
Timothy Ruiz
What Mercana adds ↓Timothy Ruiz is a 38 year old former NFL offensive lineman and current Offensive Line Coach at Washington State University based in Eagle, Idaho. Over an illustrious professional career spanning from 2010 to 2020, he played for the San Francisco 49ers, Arizona Cardinals, and Seattle Seahawks, earning four Pro Bowl selections and a First-team All-Pro honor. Outside of football, Timothy is known for his passion for cooking and has been featured on local Idaho cooking segments. He's an active member of the Boise community and coaches youth football in his spare time. He holds a B.A. in Communications from the University of Idaho.
@timruiz
husband, dad of 3, former NFL player. OLine Coach @WSUCougarFB. amateur chef, grill master.
@timruiz
former NFL OLine, now I coach and cook 🥩🏈
@coachtimruiz
Husband. Father. OLine Coach @WSUCougarFB
Offensive Line Coach at Washington State Football
Eagle, Idaho
University of Idaho
Former NFL offensive lineman with 10 years of professional experience. Now dedicated to developing the next generation of athletes as Offensive Line Coach at Washington State University. Passionate about mentorship, leadership, and building winning cultures both on and off the field.
Wikipedia article matches name, occupation as former NFL player, and current role as offensive line coach at Washington State. All biographical details align with profile data.
Timothy Ruiz (born March 12, 1987) is a former American football offensive lineman who played in the NFL for ten seasons.
Complete NFL career statistics for Timothy Ruiz including games played, starts, and team history.
Washington State University introduces new offensive line coach Timothy Ruiz.
Profile of Timothy Ruiz, former NFL lineman turned WSU coach, on his transition to coaching and life in Eagle, Idaho.
Timothy Ruiz, age 38, located in Eagle, ID. Phone: (408) 478-0749. Associated addresses and contact information.
Segment by who they are, not just what they bought.
Retired homeowners. Mid-career professionals with young kids. City renters under 30. Segments you didn't know you had, across your entire base.
Ask Merc instead of opening a dashboard.
Merc is your AI customer analyst. It reads every enriched profile you have and answers in plain language, so the work you would do in a dashboard happens wherever you already work.
Which of my customers work at companies that could place a bulk order?
Eleven companies have five or more of your customers on staff. Together that is 214 people already buying on their own.
- Cedar Health is the largest at 38 customers, and four of them are in HR or office management.
- Wellspring Studios has 21, spread across six locations. Their gifting is currently handled by one buyer.
- The pattern holds outside healthcare and fitness: two agencies, a law firm, and a university are in the top eleven.
Reads more than a team could
Deep research through every raw signal we hold on a person: posts and comments, work and education history, property records, news articles, web results.
Acts on what it finds
Send the outreach, define the persona, build the signal, sync the segment, or export insights as PDFs for your team - all in Slack.
Search your customer base
Search by who someone is, in your own words. Ask for "retired NFL athletes that run businesses" and Merc finds them in your orders.
Keeps watching after you close it
You’ll hear when something changes: a wave of bulk buyers, a new city clustering in your orders, a group of coworkers all buying within a week of each other.
You already paid to acquire these customers.
Mercana tells you who they are and what to do next - the segments worth building on, the people worth reaching, and the results to prove it.
Questions & Answers
To comply with GDPR, we do not enrich customers from the EU. Individuals in any jurisdiction may opt out or request removal at mercana.so/optout
From there our team works with yours to pick one or two workflows to focus on-recruiting UGC creators from your own buyers, say, or personalizing a flow against who your customers actually are. We would rather you prove the value on something specific than browse a dashboard and guess. You commit once that's working, not before.
Spotting influential customers. A celebrity, athlete, or large creator checks out. The order trips a VIP signal, you get a Slack alert before the package ships, and Mercana drafts outreach from your own domain referencing who they actually are. You approve it, and the follow-up is a gift rather than an agency fee.
Building a UGC roster. Mercana scans your base for customers who already post, ranks them on follower count and fit against your creator guidelines, and drafts a brief for each. You work the queue one keystroke at a time, so the roster comes out of people who bought on their own.
Personalizing lifecycle marketing. Your base gets clustered into personas from who people actually are, not what they ordered. Those tags sync back to Klaviyo and Shopify, so your existing flows segment on life stage and interest, and every send afterwards is written against a real description of the recipient.
Opening wholesale and partnerships. Employer detection reads the companies behind your orders and ranks them by how many customers you already have inside each one. You see which accounts are already warm, and the intro for a bulk order or a co-marketing deal starts from a customer rather than a cold list.
Answering questions with Merc. You ask in plain language-which markets to open, which segments retain, who to build the next drop for. Merc runs multi-step research across your whole base, cites its sources, and returns a report. It also flags shifts weekly, so the research a panel or an insights hire would run keeps arriving on its own.
Every day brings new customers, and new VIPs. Without real-time alerts, you'd find out weeks later, if at all. Alerts catch them before the product even ships, so you can personalize the order, add a handwritten note, or reach out while you're still top of mind.
You'll spot micro-clusters like five customers from the same company, or a group who all went to the same school and bought within days of each other. It's word-of-mouth attribution that no pixel can track.
Your customer base is constantly evolving, and so are the insights. Personas adapt: new ones emerge, others fade. Over time, retention patterns get clearer and you see which customers actually stick.
As your strategy changes, custom signals adapt with you. Automated workflows keep running in the background, triggering actions and freeing you up to actually run your brand.
Every VIP you activate compounds. One influencer intro leads to three more. One wholesale conversation opens a new channel.