See which customers your ads actually reach - and which they miss.
Ad coverage vs customer base
Posture-correcting apparel · 281 ads analyzed
Persona share of customer base
Ads matched to Professionals
41 of 281 ads
Studio product hero, posture-first framing
91%
Catalog carousel, women’s line
87%What's not working: Two ads serve a third of the base - the lead carousel is 269 days old. A 57%-repeat, $104-AOV group is carried by frequency, not creative.
Real Meta Ad Library creatives from two customer accounts, anonymized - brand marks blurred, persona coverage illustrative. On a live account, Mercana analyzes your actual ad library against personas built from your customer data.
Turn your audiences into Lookalikes.
Every persona, segment, and audience Mercana builds can be pushed to Meta and Google as a seed - built from enriched customer identity, not purchase history alone.
Your best customers
Millions who look like them
Smart segmentation
4.4x
revenue per recipient
Direct mail
8.8x
return on spend
Property data showed which customers had the square footage for more purifiers. Mercana built those segments into a Klaviyo campaign and a PostPilot mailer, tested against the brand’s picks.
Personalized winback
Before
$0.09
revenue per delivery
After
$0.43
revenue per delivery
Mercana split a wellness brand’s lapsed customers into four segments by who they are, then personalized its existing winback flow for each one. Same offer, nearly five times the return.